Mukunda Madhava dasa received a Ph.D. degree in Philosophy from the University of Mumbai. He is a Ph.D. guide at Bhaktivedanta Vidyapeeta Research Centre affiliated to the University of Mumbai. He joined ISKCON in 1989 and was initiated by Bhaktisvarupa Damodara Swami. He has more than 20 years of experience in fund raising at ISKCON Juhu’s BHISMA department founded by H.H. Sridhar Swami. He conducts seminars on Fund Raising at ISKCON LEADS since 2009. He is Vice President of ISKCON, Juhu, the Chairman of ISKCON Western India Divisional Council and a Global Duty Officer in ISKCON for fund raising.
Raising Funds and Friends: Future Forward Strategies
The seminar will cover the following:
Srila Prabhupada’s introduction of the life membership program as a strategy for raising funds and friends and later successful fundraising campaigns in ISKCON.
Successful direct mail fund raising strategies of 1980’s and 1990’s and its relevance today.
The technological revolution in 21st century and emergence of powerful tools of communication. The concept of crowdfunding. Digital marketing through e-mail, SMS, WhatsApp, Facebook, Instagram, Twitter, YouTube etc. Discussion on media buy, sponsored posts and digital advertisement.
Discussion on competition vs. collaboration in online strategies. The potentials of creating network of ISKCON members/entities.
The new frontier of Corporate Social Responsibility (CSR) in raising funds and friends.
A brief discussion on identifying suitable strategy for a yatra. Way forward in raising funds and friends.